NASCAR racer and Daytona 500 winner Kevin Harvick and his wife, DeLana, have teamed with NHRA Drag Racing veteran Bob Vandergriff Jr. to explore the option of fielding a Top Fuel dragster in NHRA competition. The proposed Harvick-Vandergriff Motorsports will specialize in offering its sponsors marketing opportunities in NHRA, NASCAR Sprint Cup, Craftsman Truck, and the Nationwide Series.
“I think we have a unique opportunity to provide unprecedented reach for companies looking to achieve their objectives through motorsports,” Vandergriff said. “As this deal evolves, we want to offer the companies aligned with Harvick-Vandergriff Motorsports the chance to use the best of NHRA and NASCAR through the same program. We’ll have the capabilities to provide something no other team can offer.
“I’m extremely excited about this opportunity with Kevin and his wife, DeLana. Our ideas of how to market our motorsports programs and our long-term goals are the same.”
This would be an unprecedented alignment of teams in the top two motorsports sanctions in the United States. Vandergriff also believes that having a team car to run alongside his championship-contending UPS dragster would be a huge advantage.
“The response from the companies we’ve spoken to already has been tremendous,” Harvick said. “Everyone at Kevin Harvick Inc. and Richard Childress Racing has become extremely interested with what’s happening in the drag racing world through our friendship with Bob. The more we come to understand what is happening in the NHRA series, the more attractive it’s becoming as a whole.
“It’s my belief that NHRA could provide a great marketplace for us to grow our business by providing unmatched opportunities for interested sponsors. We view this as something that would be a natural extension of our current Craftsman Truck and Nationwide Series programs. Bob’s a proven leader and innovator, and DeLana and I are happy to be here as his guests. The future looks very exciting.”
Vandergriff and Harvick plan to begin assembling a race team and all of the necessary components and people within the next two months as they prepare for a 2009 debut. Announcements regarding the driver and sponsors will be forthcoming
Filed under: Bob Vandergriff jr., KHI, NASCAR News, NHRA, kevin Harvick | Tagged: NASCAR, Nationwide series, craftsmen truck series, bill davis racing, jeff gordon, jimmy johnson, joe gibbs racing, Sprint Cup, Kyle Busch, Tony Stewart, kevin Harvick, sponsors, stock car racing, hendrick motorsports, busch series, NASCAR officials, jim hunter, USAC Midget series, onthewinningtrack.com, NASCAR News, johnny sauter, david green, kansas speedway, talladega speedway, race car drivers, points lead, KHI, craftsmen truck series | Tagged: auto racing, Kevin Harvick inc., NHRA, Bob Vandergriff jr., Top Fuel, funny car, drag racing, drag strip, marketing, Sports marketing. auto racing
I think this would be a great partnership for both parties. Harvick will be able to extend his race team and sponsor visibility; while NHRA gets a big name attached to it. KHI has the perfect tie-in sponsors like RVs.com and Camping World. There is really only ~15% crossover fan base between NASCAR and NHRA, so this partnership should help increase those numbers.
whats going on with kevins nhra team…